Josh Costelo

Just visited my first trade show in the swimming world… and I can confirm it’s a very different experience to my last one.

In my previous role, trade shows meant rows and rows of squat racks and gym kit.

This time? Rows and rows of hot tubs instead.

A slightly different kind of “recovery equipment”…

Beyond the spa-level distractions, it was genuinely fascinating hearing industry speakers share insights on poolside facilities, efficiencies, and how operators can keep improving the swimmer experience behind the scenes.

A lot learned, a lot of great conversations, and a reminder that every industry has its own version of the “must-have” equipment.
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