How AI will change consumer decision making

02 Feb 2027
ISPE Workshop Arena 1
ARENA 1 - ISPE WORKSHOPS
Get ahead of the competition with tips and insights into how AI is reshaping consumer buying behavior in the pool & spa industry. Learn how you can position yourselves to generate more desired customers.
Speakers
Ben Shaw
Ben Shaw - Adtrak
Paul O'Donoghue
Paul O'Donoghue - Adtrak