Platinum Spas is turning up the heat this summer with the launch of its all-new Luxury Collection. Six cutting-edge hot tub models are set to hit the market, shipping out to retailers from June 2025.

The Chesterfield-based manufacturer’s new luxury range represents the pinnacle of Platinum Spas’ craftsmanship and technology: incorporating advanced hydrotherapy systems, energy-efficient engineering, and intuitive controls to create a personalised oasis of relaxation and wellness. It’s packed full of industry-first features and has already received industry recognition, winning a WhatSpa? Magazine Best Buy Award.

The latest in hot tub technology includes Platinum Guru, which is exclusive to the Luxury Collection, giving hot tub users “Perfect water, always” and Platinum Premium Shield Plus, for the best hot tub insulation on the market.

Sarah Watkins, Head of Marketing at Platinum Spas commented,

“PlatinumGuru is an incredibly exciting new feature. It continuously tracks water quality, providing real-time feedback to ensure your spa water is always in perfect condition, enhancing your overall wellness.

It takes the guesswork out of water quality maintenance. Allowing you to fully relax in your hot tub knowing that the chemical levels are correct; helping to protect you, your family, and your spa.”

Alongside this, the Luxury Collection also uses Platinum Premium Shield Plus - new innovation which combines five different types of insulation to retain the heat within the cabinet by the Superior Heatlock Insulation Process (SHIP). This includes:

• The base has a reflective foil wrap
• The cabinet has thick foil coated insulation panels fitting into it
• The shell has several layers of ultra-efficient spray foam
• The hot tub has an additional 360-degree wall of reflective foil wrapped around the steel structure locking in heat
• And the hot tub has a well-insulated cover

Additional product features that are exclusive to this collection and transform the spa experience for the end user include:

• PlatinumPure™ Quadruple Purity water technology integrates UV sanitization, Ozone, and the PlatinumPure Mineral Ionizer to maintain exceptionally clean water for a refreshing and healthful soak.
• The 7” Personalised Platinum Spa Touch* system allows effortless control over settings, while the PlatinumMelody Sound System offers premium audio with a subwoofer, transducers, and top-grade speakers to amplify your spa’s atmosphere.
• The Luxury Range is also Wi-Fi Enabled, allowing you to adjust your spa remotely for complete convenience, and features LED Corner Panels for enhanced ambient lighting.

Sarah Watkins continues,

“We’re thrilled to see the new Luxury Collection hit the hot tub market this summer. Having first showcased the product at the Pool & Spa Patio Expo in Dallas, we’re now launching the products globally and the six new models will be available to retailers in time for peak sales season in June. This range is already expected to become one of our most popular.”

Platinum Spas is transforming the wellness experiences with state-of-the-art technology and luxurious design. Rob Carlin, Managing Director at Superior Wellness and Platinum Spas adds,

“We are incredibly proud of the new Platinum Spas Luxury Collection. Our team has considered every detail to ensure that each hot tub and swim spa offers a sanctuary of comfort, relaxation, and wellness. Innovation is at the heart of what we do, and I want our products to be the best in the industry. Our goal is to improve wellness for all, and this new range reflects that commitment to quality, performance, and transformative design.”

There are six models within the luxury collection, with each hot tub seating at least four people, and the larger models seating seven.

To find out more about the range or enquire about becoming a Platinum Spas partner, visit PlatinumSpas.com or find your nearest showroom.