Exhibitor Press Releases

Tina Loveridge has joined swimming pool ventilation experts, Recotherm, as their Commercial Manager. With extensive experience in commercial strategy, transformation programmes and operational improvement, Tina brings the strategic mindset and people focused approach that will support Recotherm’s evolution. Her passion for continuous improvement, elevating customer experience and empowering teams aligns seamlessly with Recotherm’s ambitious growth plans. Martin Killen, CEO, commented: “Recotherm is entering one of the most exciting periods in its 40-year history. As an employee-owned trust, we’re powered by people who care deeply about progress and innovation. Tina joins us at exactly the right time, as we scale our operations, strengthen our market position and prepare for new and exciting expansion. We’re genuinely excited about the expertise and energy she brings to the business.” Tina’s arrival marks another major step in Recotherm’s ongoing growth and innovation journey.

About Tina Loveridge

Tina Loveridge has over 20 years of experience in commercial development, CRM strategy, digital transformation and cross-functional improvement across complex, multi-division organisations in UK and across Europe. Her background spans sales, marketing, operations, service, management accounting and quality — giving her a uniquely holistic understanding of how commercial performance, people and systems connect. She has a proven track record in:

• Commercial leadership and strategic direction
• Sales and marketing optimisation and enablement
• CRM architecture, governance and enterprise-wide adoption
• Digital transformation across Sales, Marketing, Operations and Service
• Systems integration, including CRM, ERP, quoting and customer workflows
• Continuous improvement and operational efficiency
• Change management and adoption leadership
• Data, reporting and insight frameworks that support strategic decision-making

Deeply passionate about the future of technology and the role AI plays in modern business transformation, she actively applies AI-driven thinking across processes, decision-making and customer experience design. This enables her to blend commercial leadership with emerging technology insight, helping businesses scale smarter, faster and more sustainably. Tina is known for her ability to simplify complex challenges, build alignment across departments and deliver measurable improvements in performance, customer experience and operational clarity. She is equally passionate about people with a focus on mentoring teams, supporting personal development and creating environments where continuous improvement can thrive.