HTH, a leader in the pool and spa products industry, is proud to announce the relaunch of its brand design. This change has been a major project and marks an important step in the company's evolution to offer an enhanced and modern experience to its customers and consumers.

First, in order to gain a better understanding of the market, the company carried out an extensive survey of 1,600 consumers*. This study identified HTH consumer profiles and improved our understanding of their demands and requirements.

3 key learnings emerge from this study:

- THE REQUIREMENT OF QUALITY: Consumers are looking for easy-to-use, high-performance products with guaranteed visible results, for healthy, sparkling water.
- SERENITY FIRST: For them, swimming pools should remain a pleasure, not a burden. They want it to be easy to maintain, without adding to their already busy day-to-day lives.
- TRUST AND PROXIMITY: When they choose a product, they want to be accompanied by competent professionals who can answer their questions and reassure them.

The logo: the brand name 'HTH' surrounded by a red and white buoy.
The brand promise: "Together for crystal clear water".

TOGETHER: to maintain an emotional bond and bring empathy to the brand.
FOR CRYSTAL CLEAR WATER: which appeals to the rational side of demanding end-users by focusing on the expected result.

This design has been widely approved by consumers, who find it differentiating compared to other players in the market and compared to the previous design. These results were observed during the packaging test carried out in 2023 with a panel of 300 pool owners. The new design performed better than its competitors in terms of preference, intention to buy and overall appreciation.

From 2025, all products in the HTH and HTH Spa ranges bearing the old logo will gradually be replaced by products with the new HTH visual identity.