Superior Wellness is pleased to announce the appointment of Steve Noel as the new US General Manager, a strategic role designed to lead the company’s expansion efforts in the United States. With more than 20 years of experience in operations and distribution, Steve brings an impressive background to Superior Wellness, enhancing the company’s capability to deliver on its growth plans.

Steve previously held key roles in distribution and operations, including as Senior Operation Manager at Target Corp., where he managed operations across over 100 Target stores in the Southeast. Additionally, he spent seven years with Sleep Number Inc., overseeing essential functions in manufacturing, warehousing, and distribution. This extensive experience equips him well for his new role at Superior Wellness, where he will be instrumental in establishing and leading the Cameron, South Carolina facility.

Steve expressed his excitement about joining the Superior Wellness team, stating, “I could not be prouder or more excited to join the Superior Wellness team, especially as part of launching the Cameron, South Carolina facility. I’m thrilled to help build something sustainable here in the States that will drive the company’s growth for years to come. We have a beautiful facility in South Carolina that will soon be a showcase for excellence.”

In his new role, Steve will focus on building a strong foundation in warehousing and distribution at the Cameron facility, setting the stage for long-term operational excellence and sustainable growth.

Gareth Ward, Global Sales Director, commented, “We are thrilled to welcome Steve to the US team. His operational expertise and leadership experience are invaluable assets as we expand our presence in the US. I look forward to working closely with Steve as we drive Superior Wellness forward.”

The Cameron facility represents a major step in Superior Wellness’s strategy to grow its footprint in the US market. Under Steve’s leadership, the facility is poised to become a model of operational excellence, contributing significantly to the company’s future success.