Superior Wellness, the world’s fastest-growing manufacturer and distributor of hot tubs and wellness products, is delighted to announce its acquisition of the ongoing trading business of Portcril, a well-established and respected Portuguese hot tub company. This strategic move marks a significant milestone in Superior Wellness’s ambitious growth strategy, further solidifying its position as a global leader in the wellness industry.               

Exterior shot is the 10,000 sq.ft. manufacturing and distribution centre in Porto, Portugal

With a robust network of over 500 partners worldwide, Superior Wellness is the parent brand of some of the most loved and best-selling hot tub, ice bath, and sauna brands, including Platinum Spas, AquaSolus, HEKLA, and Chill Tubs. The addition of Portcril to the Superior Wellness family is a testament to the company’s commitment to expanding its international footprint and delivering high-quality wellness products to customers across the globe.

“We are incredibly excited to welcome Portcril into the Superior Wellness family,” said Rob Carlin, Managing Director of Superior Wellness. “Portcril has a strong legacy in the hot tub industry, and we look forward to working closely with José and Diogo, from the founding family and current Executive Directors of Portcril, to build on their success. This acquisition not only strengthens our product portfolio but also allows us to continue delivering exceptional products and services to our customers, with the addition of a European production facility and operating base to our global network of manufacturing and operational facilities.”

Gareth Ward, Global Sales Director of Superior Wellness, shared his excitement about the new European facility: “I'm thrilled to announce the acquisition of Portcril, the renowned European hot tub manufacturer! After spending time at their facility and working closely with their team over the past few months, I’m incredibly excited about this significant milestone for Superior Wellness. This acquisition represents a major achievement for all involved and marks a huge step forward for our company.”

Portcril, known for its innovation and dedication to quality hot tub manufacturing, has been a staple in the European hot tub market for decades. As part of this acquisition, all 44 employees of Portcril will retain their full-time employment and have their continuing employment rights honoured. They have been warmly welcomed into the Superior Wellness team. Portcril will continue to fulfil all current orders, ensuring a seamless transition for existing customers, and will endeavour to honour historical customer warranties using Superior Wellness systems and support. 

 

From left to right, Diogo Teixeira - Operations Director of Portcril by Superior Wellness, Gareth Ward – Global Sales Director of Superior Wellness and José Teixeira – Sales Director of Portcril bySuperior Wellness

 

Group photo is the new Portcril by Superior Wellness Family in Porto, Portugal

José and Diogo Teixeira, the Executive Directors of Portcril, expressed their enthusiasm for the future: “Joining forces with Superior Wellness is an exceptional next step for us. We are confident that this partnership will allow Portcril to thrive for many more decades, and we are excited to be part of such a dynamic and forward-thinking company.”

As Superior Wellness continues to push the boundaries of innovation in the wellness industry, the acquisition of Portcril represents a bold step forward in its mission to become the global leader in hot tubs, saunas, and cold therapy products. Customers can expect the same high standards of excellence and service that have become synonymous with all Superior Wellness brands.

For more information, please visit www.superiorwellness.co.uk or contact Richard Walker – Marketing Director (richard.walker@superiorwellness.co.uk).

About Superior Wellness

Superior Wellness is the world’s fastest-growing manufacturer and distributor of hot tubs, ice baths, and saunas, with a global network of over 500 retail partners. The company is the parent brand of industry-leading products such as Platinum Spas, HEKLA Saunas, Chill Tubs, and now Portcril. Superior Wellness is committed to delivering exceptional wellness experiences through innovation, quality, and customer satisfaction.

About Portcril

Portcril is a well-established Portuguese hot tub company with a rich history of innovation and quality. Founded by brothers José and Diogo Teixeira, Portcril has been a leader in the European hot tub market for decades, known for its dedication to crafting high-quality wellness products.

Press Contact: Richard Walker – Marketing Director (richard.walker@superiorwellness.co.uk)