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Adtrak Appointed to Lead SPATA & BISHTA Rebranding and Website Design
Adtrak is excited to announce that we have been appointed to lead the rebranding and website redesigns for SPATA (The Swimming Pool & Allied Trades Association) and BISHTA (The British and Irish Spa and Hot Tub Association). This major project follows the strategic partnership we established with both associations in July 2022 and marks the next step in our ongoing collaboration.
As the preferred digital marketing agency for SPATA and BISHTA members, we are thrilled to be tasked with refreshing the visual identity and digital presence of both organisations.
The first opportunity to see the new branding and websites will be at the British Pool & Hot Tub Conference in October, where SPATA and BISHTA members will get an exclusive preview. This will be followed by a public launch at SPATEX 2026, when the complete transformation will be unveiled to industry professionals and press by Account Director, Paul O’Donoghue.
"This collaboration with Adtrak marks a truly exciting chapter for SPATA and BISHTA. Our new branding and websites will not only enhance our digital presence but also create fresh opportunities for our members to thrive in an ever-evolving market. We can’t wait to reveal the first look at the British Pool & Hot Tub Conference and celebrate the full launch at SPATEX 2026."
Chris Hayes - Managing Director - SPATA and BISHTA
Our work with SPATA and BISHTA reflects our ongoing commitment to delivering high-quality, innovative solutions that support members’ digital marketing needs. As the exclusive partner for digital products and marketing services to SPATA and BISHTA, we are excited to continue helping the associations strengthen their presence and impact in the wet leisure sector.
